Earth has lost half of its wildlife in the past 40 years.

Cara Delevingne

Cara Delevingne, fashion Icon and actress is the ambassador of the first-ever campaign, I’m Not a Trophy. The premiere of this global initiative is a movement aimed at bringing awareness to the malicious acts of trophy hunting and poaching of endangered species. French artist and photographer Arno Elias created the campaign to bring recognition to the incredibly overlooked decimation of the world’s wildlife population; Including rhinos, elephants, and lions amongst other species.


The global launch for I’m Not A Trophy initiative achieved world-wide recognition from top editorial outlets World wide, across each of their social media sites as well as their respective international editions. The overall impact of the campaign’s launch resulted in 658,944,781 media impressions and a total of over $25 millions Dollars in media value.

Le lancement mondial de l’initiative « I’m Not A Trophy » a été reconnu globalement par les meilleurs éditoriaux du monde, dans chacun de leurs sites internet, sur leurs réseaux sociaux ainsi que dans leurs éditions internationales respectives. L’impact global du lancement de la campagne a généré 658 944 781 impressions médiatiques et a une valeur totale de plus de 25 millions de dollars.







Black Rhino




Vanishing Iconic Species

About / I’m Not A Trophy

Founded by Artist and wildlife Photographer Arno Elias, I’m Not a Trophy is an organization that is dedicated to creating greater awareness for the rapid extinction of endangered species around the world. I’m Not a Trophy believes in creating a visually unique campaign and by captivating an audience we can help educate the younger generation and attract people to the cause. We believe, public opinion can change the course of our vanishing wildlife on earth. When the public demand change that should eventually lead to more successful policy. Please spread the word, your support is vital to our mission to protect these wild Animals and to secure a brighter future.

Fondée par l’artiste et photographe Arno Elias, I’m Not A Trophy est une organisation qui se voue à parler de l’extinction rapide d’espèces menacées dans le monde entier. I’m Not A Trophy est un campagne visuellement unique ; en captivant un public, elle peut aider à éduquer la jeune génération et à attirer les gens à la cause. Nous croyons que l’opinion publique peut changer le cours de notre faune en voie de disparition sur la Terre. Lorsque la demande du public change, une politique plus efficace devrait se mettre en place pour protéger ces animaux sauvages et garantir un avenir meilleur.

Suki Waterhouse for I’m Not A Trophy

Only 7,100 cheetahs left in the wild.

A marvel of evolution. Cheetah’s are the fastest land animal with accelerations of 70mph that leave automobiles in the dust.

As a popular wildlife keystone predator, the cheetah is incredibly important to its habitat and savanna ecosystem. Grazers such as zebras and wildebeest will become overpopulated which leads to overgrazing of the grasslands. Overgrazing can lead to erosion that can allow shrub growth to take over once lush grasslands. Without grass cover, other important species of the savanna ecosystem can become threatened or extinct.

Latest News

Art Basel Miami

For Miami Art Week, The Sagamore Hotel will debut its annual exhibition with an opening reception on December 4. On view through February 2020, “I’m Not a Trophy” features the work of artist, photographer, and charity founder Arno Elias and offers an educational experience surrounding endangered species and indigenous cultures.

see full article

A big day for wildlife, I’M NOT A TROPHY had the privilege to be invited to the 74th general assembly of the United Nations NYC, Head of states, conservationist, actors, singers, some of the largest companies CEO’s and advertisement agencies in the world in attendance to discuss how major corporations in the private sector can help saving our vanishing wildlife and these Iconics Animals. the Lion Share initiative @lionssharefund will make a impact for our wildlife and @imnotatrophy will be helping this effort as much as we can.

Vente Privée/Vee-Pee, the giant e-commerce with 70 millions members worldwide, is helping I’M NOT A TROPHY to raise awareness and more, this is the perfect example of how the private sector and big enterprises can help the cause.

The Global Art Publisher Yellow Korner, with over 120 Galleries around the world in Joining force with I’M NOT A TROPHY. This global awareness operation combines art and a just cause :

YellowKorner has a very broad network of galleries worldwide and also an online presence, while retaining a powerful artistic orientation. They were more than willing to talk about this cause, with the idea of making reproduction of my original pieces, giving a portion of the sales to the cause and publicizing heavily the message of I’m Not a Trophy around the world” – Arno Elias

Join I'm Not A Trophy