LION DECIMATION
1940’s 450,000
2019 less than 20,000
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Cara Delevingne, fashion Icon and actress is the ambassador of the first-ever campaign, I’m Not a Trophy. The premiere of this global initiative is a movement aimed at bringing awareness to the malicious acts of trophy hunting and poaching of endangered species. French artist and photographer Arno Elias created the campaign to bring recognition to the incredibly overlooked decimation of the world’s wildlife population; Including rhinos, elephants, and lions amongst other species.
Awareness
Le lancement mondial de l’initiative « I’m Not A Trophy » a été reconnu globalement par les meilleurs éditoriaux du monde, dans chacun de leurs sites internet, sur leurs réseaux sociaux ainsi que dans leurs éditions internationales respectives. L’impact global du lancement de la campagne a généré 658 944 781 impressions médiatiques et a une valeur totale de plus de 25 millions de dollars.
Lions
Elephants
Tigers
Black Rhino
Gorillas
Vanishing Iconic Species
About / I’m Not A Trophy
Founded by Artist and wildlife Photographer Arno Elias, I’m Not a Trophy is an organization that is dedicated to creating greater awareness for the rapid extinction of endangered species around the world. I’m Not a Trophy believes in creating a visually unique campaign and by captivating an audience we can help educate the younger generation and attract people to the cause. We believe, public opinion can change the course of our vanishing wildlife on earth. When the public demand change that should eventually lead to more successful policy. Please spread the word, your support is vital to our mission to protect these wild Animals and to secure a brighter future.
Fondée par l’artiste et photographe Arno Elias, I’m Not A Trophy est une organisation qui se voue à parler de l’extinction rapide d’espèces menacées dans le monde entier. I’m Not A Trophy est un campagne visuellement unique ; en captivant un public, elle peut aider à éduquer la jeune génération et à attirer les gens à la cause. Nous croyons que l’opinion publique peut changer le cours de notre faune en voie de disparition sur la Terre. Lorsque la demande du public change, une politique plus efficace devrait se mettre en place pour protéger ces animaux sauvages et garantir un avenir meilleur.
Latest News
A big day for wildlife, I’M NOT A TROPHY had the privilege to be invited to the 74th general assembly of the United Nations NYC, Head of states, conservationist, actors, singers, some of the largest companies CEO’s and advertisement agencies in the world in attendance to discuss how major corporations in the private sector can help saving our vanishing wildlife and these Iconics Animals. the Lion Share initiative @lionssharefund will make a impact for our wildlife and @imnotatrophy will be helping this effort as much as we can.
Vente Privée/Vee-Pee, the giant e-commerce with 70 millions members worldwide, is helping I’M NOT A TROPHY to raise awareness and more, this is the perfect example of how the private sector and big enterprises can help the cause.
The Global Art Publisher Yellow Korner, with over 120 Galleries around the world in Joining force with I’M NOT A TROPHY. This global awareness operation combines art and a just cause :
“YellowKorner has a very broad network of galleries worldwide and also an online presence, while retaining a powerful artistic orientation. They were more than willing to talk about this cause, with the idea of making reproduction of my original pieces, giving a portion of the sales to the cause and publicizing heavily the message of I’m Not a Trophy around the world” – Arno Elias
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© 2019 I'M NOT A TROPHY